Advisor Blog

Intelligent Content Suddenly Matters In An Age Of Social Networking

“Canned content” — that’s how investment advisors often refer to articles Advisor Products posts on advisor websites. In an age of social networking, however, that’s changing.

The content Advisor Products makes available on over 1,100 investment advisor websites is valuable in a social media stream.

If you’ve been too preoccupied with client relations and investment research since 2008 to notice, social networking has become a useful way to communicate with clients and allied professionals. It’s a way for prospects to find out about you.

For example, let's take Bill, the owner of a small company that makes force-measurement gauges. You meet Bill through a friend.

Before giving you money to manage, Bill naturally would like to get to know you.

How can he do that?

The best way is to connect on LinkedIn, Facebook, or Twitter.

Social networking makes it easy for Bill to stay in touch, but it’s impersonal enough so that Bill won’t feel obligated to hire you or even respond to you. It’s safe socially.

One day two or three years from now, Bill gets an offer to sell his company. Bill needs professional advice.

The content you've been posting on LinkedIn about succession planning for business owners suddenly matters.

Social Media Content Stream For Financial Advisors, a new solution from Advisor Products, uses videos and articles created by Advisor Products and posted to your website as the basis for a social media content stream about wealth management.

Advisor Products writes 12 articles a month that you can post to your website and three tweets about each article. We make that accessible in the AdvisorSites BackOffice.

You can copy any tweet from the BackOffice and send it out to your connections, linking them back your your website.  (In March, we’re launching a dashboard to automate and schedule the tweets.)

Keep in mind, content written by Advisor Products won’t replace your own original tweets. Nothing replaces your ideas, your voice.

However, since creating content about wealth management is time consuming, it’s nice to be able to rely on the Social Media Content Stream For Advisors to augment content that you create.

I’ve written about wealth management for 29 years. I quit consumer journalism and founded Advisor Products in 1996, and I’ve been leading our effort to produce news about wealth management since then. Calling what Advisor Products content “canned” has bugged me for many years. But I’m feeling pretty good about the way things have changed.

Suddenly, the content Advisor Products produces about wealth management is valuable to advisors serving high-net-worth individuals (HNWIs) and ultra-HNWIs. Suddenly, intelligent content about best practices in wealth management for HNWIs is important.
  4860 Hits
4860 Hits

Price Increase And Upgrades On AdvisorSites Platinum

Advisor Products recently added powerful new client communication features to AdvisorSites Platinum, including:

  • Advanced Settings For Collaborating With Accountants And Attorneys

  • AdvisorVault Desktop Connector to access client vaults from your desktop

  • Social Media Content Stream For Financial Advisors

  • Articles monthly based on Fritz Meyer economic analysis and Bob Keebler income- and estate-tax tactics

  • Videos monthly based on Fritz Meyer economic analysis and Bob Keebler income- and estate-tax tactics

  • AdvisorVault Client View for TD Ameritrade Institutional Veo


Over the past few years, Advisor Products packed a lot of sophisticated new features in AdvisorSites Platinum at no cost, including:

  • AdvisorVault

  • Automated website archiving

  • Template Emails to personalize and automate notifications of a new post to a client’s vault

  • Referral Network Pages for attorneys, accountants and other partners

  • Event Calendar and Administration Tool for posting information on your website about events

  • Quarterly Market Summary

  • Economy Watch


In late 2011, our cost for developing software soared suddenly when one of our software development partners changed business strategy. So, after seven years without a price increase, Advisor Products is raising the cost of its Platinum website by about $20 a month, from $2,100 to $2,337 annually.  It's remains by far the best value in advisor websites for RIAs.

Please continue to support us because we are now great at making your communication with clients more meaningful, personal, efficient, and secure. After 16 years in the business, Advisor Products, at long last, is great and we are more focused than ever on advisors serving high-net-worth investors (HNWI) and ultra-HNWIs. Please feel free to call me directly about the price increase or any other questions or suggestions you have at (516) 333-0066.
  4720 Hits
4720 Hits

Social Media Content Stream For Financial Advisors Is Launched

Social_Media_Content_For_Financial_Advisors
Social Media Content Stream For Financial Advisors was launched recently by Advisor Products Inc., enabling thousands of financial advisors to provide a social media content about wealth management.

Social Media Content Stream For Financial Advisors is for advisors too busy to create all of their own content.

  • We create articles and videos for your website

  • We write tweets about our financial content

  • You send the tweets to your social network

  • The tweets link to your website


Advisor Products produces 12 articles a month that can be posted to your website. Many of the articles are based on ideas from subject matter experts like investment strategist Fritz Meyer and tax and estate planning expert Robert Keebler. The articles are usually reviewed on an expedited basis by FINRA to ensure timeliness, and many articles are accompanied by Meyer or Keebler narrating a two-minute slideshow about investment or tax strategy.

With each article, Advisor Products provides three tweets — 140-character status updates that you can post to Facebook, LinkedIn, and Twitter for distribution to your social network. Each tweet links to the article and video on your website, where information about your services are also displayed.

It's almost effortless but it's an effective content marketing tactic.

Social Media Content Stream For Financial Advisors is written and edited by financial journalists based on ideas and strategies from Advisor Products subject matter experts, recognized authorities in areas of private wealth management.

Social Media Content Stream For Financial Advisors simplifies distribution of social media content for advisors.  The tweets for each story are available in the AdvisorSites BackOffice content management system.

Currently, advisors copy tweets for each story and manually post them to social networks. In 1Q12, Advisor Products expects to launch a dashboard allowing advisors to choose and schedule each tweet or totally automate the social stream to send by sending out one tweet daily.

Social Media Content Stream For Financial Advisors is not meant to replace original content created by a financial advisor. Nothing replaces a personal message expressing your views in your words. But it's sensible to augment content you personally create with Advisor Products articles and videos, which are targeted to high-net-worth and ultra-high-net-worth investors.

Social Media Content Stream for Financial Advisors has been added to AdvisorSites Platinum, which costs $2,337 and includes AdvisorSites Content Management and compliance, AdvisorVault, eight hours of service, compliance tools, and much more.

You can add the Social Media Content Stream to any advisor website for $1,337 a year plus a $300 set-up fee. Call (888) 274-5755 for more information.

 

 

 
  4684 Hits
4684 Hits

Provide Clients TD Ameritrade Account Balances, Holdings, And Transactions From Your Website Instead Of TDAI’s

The TD Ameritrade-AdvisorVault integration is live. RIAs can now provide clients reports generated in TD Ameritrade Institutional’s (TDAI) Veo platform via their own websites. Using AdvisorVault, the TDAI account look-up becomes an opportunity to communicate with clients when they check balances is good for clients and you. Here's why.

The TDAI reports from VEO, which are updated daily, can be branded by an RIA.

Until now, RIAs using TDAI as a custodian could not brand Veo reports, which feature the TDAI’s branding. The client experience in AdvisorVault is totally different.

Your clients are going to your website — not to TDAI’s — to check their Account Balances, Holdings, and Transactions.

It’s under your brand, of course. More important, however, is that when client check account values, they see all the other posts to their vaults -- financial plans, wills, trusts, medical emergency details, LPOAs, newsletters, correspondence with other professionals, and more -- alongside TDAI account data.

The TDAI account statement is one just piece of the client view in AdvisorVault. The folders and documents show clients what you’ve done for them lately and remind them of their long-term goals. That's a much different presentation than what's currently available.

For example, after a sharp downturn you can post a newsletter article about the history of stock market volatility to all your client vaults. Next time clients log in to AdvisorVault to check their TDAI accounts, the first thing they see is a link to the unread newsletter article about volatility.

You can view a report showing who logged in and what they viewed. When you notice a client is checking his account frequently, you can call to see if all is well.

Clients can access their account balances online now anytime by going directly to TDAI’s website or using TDAI’s advisor-client website, but presenting TDAI account data through AdvisorVault better supports RIAs and, most importantly, their clients.

The fact that you can monitor client log-ins is disclosed to clients in the default user agreement clients must accept to log in to AdvisorVault for the first time. As long as you're helping clients stick to a long-term plan that you genuinely believe is in their best interest, and you make the prop[er disclosures, using log-in report is ethical and professional, and helping clients stick to a long-term plan is easier with AdvisorVault.

Embrace transparency and view the times that clients check their balances as opportunities to educate, communicate, and build client relationships.

For now, you can add the TDAI interface to any existing AdvisorVault for free by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. Use subject line: "Add TDAI To My AdvisorVault."


  4 Hits
4 Hits

Price of Investment Advisor Research By Fritz Meyer Slashed By 50%

Fritz Meyer’s research is already very popular with investment advisors, but it’s about to become even more popular: We’ve slashed the price from $50 to $25 a month if you sign up for a one-year subscription.

Meyer’s research is updated monthly in a 70-slide PowerPoint. The content is well suited to investment advisors utilizing strategic asset allocation and broad diversification and who would benefit from continually educating, assuring, and reminding clients taking a long-term perspective on investing.

Every month, Meyer produces a presentation examining fundamentals driving investment markets. Hundreds of independent financial advisors view his monthly webinars and give Meyer rave reviews. The webinar is free.

If you purchase the slides makes after attending Meyer’s webinar and hearing his latest comments on the economy, it’s easy for you to create your own content using Fritz’s slides.

You can use any of Meyer’s slides in your client meetings, webinars, seminars, blog posts, or newsletters.

Leveraging Fritz Meyer’s research makes it far easier for financial advisors to generate a personal social media content stream that is based on economic facts and analysis and framed by a long-term perspective.

In addition to distributing Fritz Meyer’s slide shows, Advisor Products embeds Meyer’s research in websites and newsletters. Every month, the highlights of Meyer’s webinar are edited into one-minute videos and articles are written to accompany them and they are sold with Platinum advisor websites.
  4490 Hits
4490 Hits

New Advanced Configuration Settings In AdvisorVault’s Client View Aid Broker-Dealers And RIAs

As strange as it may seem to investment advisors, B/Ds are concerned about possible liability exposure arising when clients are able to upload documents to their advisor’s online vault. While the issue could be dealt with contractually, it is worth mentioning the concern of one B-D and the improved configuration settings recently added to AdvisorVault to address the issue.

 

AdvisorVault is a secure system for advisors to share documents with clients. It integrates client communications into your work flow and engages clients. It also enables advisors to collaborate online with a client’s attorney and accountant, thus helping advisors build a team approach to wealth management and building a referral network of allied professionals.

 

 

One large B-D that claims to be planning  implementation of AdvisorVault with hundreds of its affiliated advisors raised a concern about clients uploading documents to AdvisorVault. The B-D is worried that a client might upload information about his financial situation that the advisor is unaware of and that conflicts with the advice proffered by the advisor. For instance, what if the client posts a document declaring he is a conservative investor when the advisor has determined the client is a growth investor?

The advisor could add a sentence or two to the AdvisorVault user agreement, which must be approved by his clients before they enter their vault for the first time. Such language would help protect the advisor by saying that the advisor is not responsible for knowing about all the information clients upload to their vault. But we went a step further.

For B-Ds and RIAs concerned about client uploads, advanced configuration settings recently added to AdvisorVault now allow you to disable upload privileges by clients. You can also disable the upload privilege on attorneys, accountants, and other outside professionals.

Another new configuration setting added to AdvisorVault allows advisors to disable a client’s ability to request their advisor grant vault access to an outside professional.

The default configuration of AdvisorVault allows clients to request that you provide access to a lawyer or accountant. Transparency is the operative idea behind all of our default settings, in alignment with fiduciaries.

A small percentage of advisors did not want clients to be able to request that their advisor grant access to an accountant, attorney, or other professional. So we've made that doable  in a  few clicks.  The video shows you how it's done.

Released in 2007, AdvisorVault is used by 700 RIAs to share information with clients securely. Advanced features replete throughout AdvisorVault make it highly configurable, and a free desktop app puts your client vaults on your desktop, which makes it really easy to use. For $1,000 a year, AdvisorVault can be added to any advisor website. For $2,337 a year, a Platinum license provides financial news articles and videos reviewed by FINRA, automated website archiving, eight hours of service, and a content management system.

 
AdvisorVault's Client View
View more presentations from Advisor Products


 
  5 Hits
5 Hits

PortfolioCenter And Advent Reporting Integration With AdvisorVault Is Improved

AdvisorVault Desktop Connector makes it much easier for RIAs to post documents to client vaults and streamlines batch uploading of performance reports from Schwab PortfolioCenter or Advent Axys.

With AdvisorVault Desktop Connector, sharing documents securely with clients has never been so easy. There’s no need to open a browser, log in to a vault application, browse to a client’s vault, and browse to the file you want to upload. The drag and drop capability means advisors can routinely share documents with clients and outside professionals throughout the business day as part of their routine workflow.

In addition to enabling drag and drop, Desktop Connector makes it much easier to upload a batch of client performance reports generated in Schwab PortfolioCenter or Advent Axys.

Till now, now advisory firms using AdvisorVault’s integration of Schwab PortfolioCenter and Advent Axys could use an FTP process to upload a batch of client reports. Now, advisors can simply drag and drop the batch of reports and they will automatically be placed in the correct client folders.

Desktop connector is a desktop application that displays all of your client vaults on your desktop, and it is similar to accessing folders on your computer using Windows Explorer. Desktop Explorer comes free with AdvisorVault.

This two-minute video shows you how it works.



  8113 Hits
8113 Hits

Albridge Custom Portfolio Performance Reports Now Integrated Into AdvisorVault

Custom portfolio reports in Abridge Solutions, the performance reporting system used by most independent broker/dealers and advisors, are now integrated into AdvisorVault.

Albridge custom reports are used by advisors for “householding” client accounts. Several individuals can be grouped and all their accounts displayed in a single report.

For example, an advisor managing the assets of parents as well as their three children and 10 grandchildren can create a custom report in Albridge to consolidate reporting on the family’s holdings, asset allocation, and portfolio performance into one statement.

AdvisorVault now enables 24/7 Albridge custom reports to clients of advisors.

Until now, AdvisorVault was able to pull in Albridge reports on individual clients but custom reports were unavailable.

AdvisorVault’s integration enables advisors to send clients to their firm’s website to view performance reports. That’s better for an advisor than sending clients to Albridge’s website because AdvisorVault brands the reports to your firm.

More important, however, is that in addition to Albridge portfolio reports, advisor clients can view their financial plans, tax returns, insurance policies, and other documents in AdvisorVault. Clients get a holistic view of their financial situation, reminding them that investment management is just one aspect of the services they receive from their advisor.

AdvisorVault gets rave reviews for its collaboration features. Advisors can easily share client folders with accountants and lawyers, which helps an advisor quarterback a team of professionals for a client and builds a financial advisor’s professional network.

 


AdvisorVault is used by about 700 private wealth RIAs. A growing number of independent broker/dealers, including American Portfolios, Cambridge Investment Research, and Raymond James Financial allow advisors they supervise to use AdvisorVault and it is becoming popular with top-tier of advisors at independent broker/dealers.

AdvisorVault comes as a standalone application that can be added to any advisor website for $1000 a year, or it comes free with a Platinum advisor website, which also content, service, and compliance tools for $2,337 annually.

  5508 Hits
5508 Hits

Content Based On Fritz Meyer’s Research Now Comes With Advisor Websites


Articles and videos based on research from financial economist Fritz Meyer will soon come with an Advisor Products Platinum website.

Meyer’s monthly analysis of the economy and investment markets is popular with advisors using strategic asset allocation and broad diversification.  Every month, Meyer produces a 70-slide PowerPoint presentation that examines key fundamental economic factors driving investment markets. Hundreds of independent financial advisors view his monthly webinars and give Fritz rave reviews.

Now, Advisor Products, a leading website platform for investment advisors, is using Meyer’s research to create content for advisor clients.

Advisor Products is integrating Meyer’s ideas into websites we host for investment advisors. We’ll create articles and videos monthly that can be posted to an advisor website automatically. The additional content will be available on all “Platinum” advisor websites hosted by Advisor Products. (See a sample of a video for clients below.)

Fritz Meyer’s valuable research is the latest improvement to be offered as part of the $2,100 annual Platinum license from Advisor Products. Additional Platinum website benefits include:

  • 256-bit encrypted AdvisorVault for secure document-sharing with clients and COIs

  • content management system for editing your website

  • automated website archiving

  • FINRA-reviewed personal finance article database

  • FINRA-reviewed video library branded to you

  • eight hours of support

  • 10 email accounts

  • stock market data streamed throughout the day

  • redundant infrastructure

  • SAS 70 Type II hosting facility

  • Social media content stream

  • Fritz Meyer content


Beginning January 1, 2012, the annual fee for Advisor Products Platinum will increase from $2,100 to $2,337. In the seven years since our last price increase, Advisor Products added the following to Platinum advisor websites:

  • AdvisorVault 2.0 secure document sharing

  • AdvisorVault Desktop Connector

  • Branded videos

  • Monthly Fritz Meyer content

  • Automated website archiving

  • Social media content stream

  • Event calendar

  • Five additional email accounts


For advisors who want to create their own blogs, articles, and slide shows, the full monthly PowerPoint Fritz Meyer Slide Show continues to be available monthly for $50.

 
  4 Hits
4 Hits

For BDs, Compliance Is Only A Start In Advisor Use Of Social Media

Erado, makers of social media compliance platform for independent BDs and investment advisors, today announced it has been tapped by Investacorp, Inc., an independent broker-dealer subsidiary of Ladenburg Thalmann Financial Services Inc.

Erado looks like it's a fine compliance app and I hope to get to work with Erado, but compliance apps do not get an advisor to change his behavior and suddenly become active on social media.

Maybe 1% of an independent broker/dealer’s advisors will actually figure out how to parlay a new social media compliance platform into client acquisition.

To it credit, Investacorp has now made it possible for its affiliated advisors to communicate and engage in business development using LinkedIn, Facebook, and Twitter. Erado’s platform allows Investacorp to track and archive its advisors' social media activity. It's a good thing for sure.

FINRA regulatory notice 11-39 requires diligent record-keeping and supervision of social media content from mobile and other devices, and I’m sure Erado has a solution addressing that.

However, working with an app that ensures compliance when an advisor uses social media is totally different from getting an advisor to create his own engaging social media content that is consistent with a strategic marketing plan.

My guess is that the vast majority of advisors—probably 80%—will not in the next 12 months change their behavior enough to benefit from social media marketing. Maybe 20% of advisors will put in enough effort to benefit from social media in 2012, with an emphasis on “maybe.”

Advisor Products, which has been focused on helping advisors use social media for several years, is  launching an automated and integrated social media content stream for financial advisors in 2012. Details will be announced shortly. (If you’re responsible for helping groups of successful advisors market their services, give me a call to talk about this.)

Point is, for BDs, social media compliance is only part of the equation in helping advisors use social media for business development. I’m not sure BDs appreciate what’s needed beyond compliance.
  4958 Hits
4958 Hits

Advisors Can Share Any Document Securely With Clients With AdvisorVault Desktop Connector


Financial advisors can now drag and drop any file on their desktop to a client’s vault.

With the launch this week of AdvisorVault Desktop Connector, Sharing documents securely with clients has never been so easy.


There’s no need to open a browser, log in to a vault application, browse to a client's vault, and browse to the file you want to upload.


The drag and drop capability means advisors can routinely share documents with clients and outside professionals throughout the business day as part of their routine workflow.

DesktopConnector is the latest enhancement to AdvisorVault, which is a fully encrypted web-based system enabling secure sharing of personal financial documents with clients, estate planning attorneys, and accountants.

AdvisorVault Desktop Connector lets advisors view all of their clients’ vaults and drill down in each vault’s folders right on their desktop without opening a browser.

Compatible with Windows operating systems, is available at no additional charge to AdvisorVault users.

AdvisorVault integrations with Schwab PortfolioCenter, Advent Axys, Albridge Solutions, AssetBook, CabinetNG, MoneyGuide Pro, and other leading professional applications imports client reports in batches.

AdvisorVault is used by more than 400 advisory firms and offers features and workflows that make advisory firms more efficient and better able to communicate personal information to clients.

For more information, please contact us.
  4737 Hits
4737 Hits

Intermittent, Random Bug Affecting Some Sites; Testing And Maintenance Overnight

A recent upgrade of hardware and software is causing a random intermittent problem with websites.

We will be doing maintenance and testing overnight and your site may experience some down time.

Please email This email address is being protected from spambots. You need JavaScript enabled to view it. if your site's loading slowly tomorrow.

We apologize for the inconvenience and are working hard to fix the problem.



  4688 Hits
4688 Hits

Make A Marketing Video At Schwab Impact Next Week

Here is a chance to reach prospects in a direct and personal way.

I will be off camera interviewing you, the questions are then edited out, and what remains are 6 one- to threee-minute videos that give prospects a great sense of who you are and what is important in your practice.

The videos can be posted to your website, to your LinkedIn profile, and to YouTube and other social media sites. You can then send links to the videos to prospects.

The cost of the videos is $1,750 includes videotaping with professional equipment and all post-production editing.

See samples and sign up now.
  4791 Hits
4791 Hits

Fritz Meyer’s Research Now Comes With Client-Facing Presentations

Fritz Meyer’s monthly investment research now comes with client-facing content for your website, blog or social media pages.

Meyer’s research is currently available as a PowerPoint presentation. Meyer updates his research monthly and advisors can buy it for $50 monthly.

Advisors use the slides in client meetings, webinars, and as the basis for blogs and newsletter articles.

To make it even easier for advisor to use Meyer’s research in client communications, we’re now providing Meyer’s research as ready-to-go videos--at no additional cost.

Each month, we’re creating three two-minute videos that summarize Fritz’s most important ideas for long-term investors.

In addition, advisors also receive scripts of what Fritz says in each of three short videos, which can be used as a basis for writing your blog posts.

You can also use the script to narrate your own Slidecast.  Then, your voice is what clients and prospects will hear.

Finally, we’re providing subscribers MP3 audio files of each of the three short presentations, so you can use Fritz’s narration on a Slidecast branded to your firm.

Making Meyer’s research accessible in so many formats makes it easy for advisors to create their own content, which is necessary for effective social media marketing.

Meyer’s research supports advisors with a long-term investment horizon who utilize a broadly diversified asset allocation strategy.

Please keep in mind that because of the timeliness, we do not submit the Fritz Meyer slides shows (or the videos) to FINRA for advertising review. While all of our other content is submitted to FINRA, you will need to ensure they meet your firm’s compliance requirements if you are making them available to clients.

Fritz provides a free webinar on the second Wednesday of every explaining his latest research and advisors give Firtz rave reviews. Sign up for Fritz's next webinar.
  4 Hits
4 Hits

How Is Document Management Software For Advisors Different From Client Vaulting?

Document management systems for advisors, which enable advisors to create a paperless office, are crucial for record keeping and efficiency. They're legally required for Registered Investment Advisers.

But they are not designed for client access.

To be sure, Document Management Software (DMS) is crucial technology to operating a financial advice business efficiently.

The way you file documents--the software interface the staff uses to file documents--is created by your DMS system. The information stored on your DMS must be logically structured, searchable, and scalable. Of course, security, redundancy, and your service agreement are important factors to evaluate. DMS solutions are complex systems that enable a paperless office.

But they are not designed for client access.

That's why the integration of Cabinet NG's document management software for advisors with AdvisorVault's client vault system for advisors is a big deal.

 

 

By working together, Cabinet NG and Advisor Products have taken the paperless office concept a step further than any other tech vendors serving advisors.

We've made it easy for advisors to post documents to a client vault from document management software.

The integration of Cabinet NG's document management software with AdvisorVault turns documents stored internally into external client communications.

To satisfy books and records rules, investment advisors must retain all documents relevant to servicing clients. Cabinet NG fulfills that requirement, using write once, read many (WORM) disk drives to fulfill Securities and Exchange Commission requirements that your records are tamper-proof.

But, like all other document management systems for advisors, Cabinet NG is not meant to be shared with your clients. So Cabinet NG partnered with Advisor Products to streamline an advisor's work.

Not all vendors are as enlightened as Cabinet NG.

Just about every practice management software app used by wealth managers, financial planners and other investment advisors offers a client online access point. Ebix SmartOffice, for instance, offers a client portal. So do Junxure, MoneyGuide Pro, Finance Logix, Black Diamond, AssetBook, PortfolioCenter, and just about every other app made for advisors. They all offer a way for you to give clients a view of their data online.

But none of those apps used by advisors is dedicated to creating the best client interface that integrates information from other systems.

Those apps provide ways for advisors to create financial plans, manage and report portfolio performance, and manage customer relationships. But none is made expressly to promote client communications.

While the client interface is a secondary goal for these apps, that is AdvisorVault’s sole mission: helping you create a great client experience by making communication secure and easy.

Every tech vendor that integrates with AdvisorVault acknowledges that the client interface it may provide is different from AdvisorVault, a solution dedicated solely to client communications. Not every tech vendor is willing to concede that their app will not be the client portal.

In integrating with AdvisorVault, Cabinet NG shows a commitment to doing what's best for advisors. Together, we can do great things for advisors.

For example, you can set up client folders in Cabinet NG to automatically synch with a client’s vault. Anytime you put a document into a client’s folder in your document management system, it will be automatically uploaded the client’s vault. And if the client does not have a vault, Cabinet NG sets one up on AdvisorVault.

Then, AdvisorVault notifies the client, who comes to your website to view the document. The clients sees that document along with others stored in his vault—portfolio reports, financial plans, brokerage statements as well as wills and trust documents, copies of passports, a medical proxy, and other personal information.

 
  5064 Hits
5064 Hits

Hurricane Recovery Of Advisor Products Can Serve As A Model For Advisory Firms


Advisor Products staff worked from their homes Monday, accessing company systems online, after Hurricane Irene knocked out power throughout Long Island and at the company's Jericho, N.Y. office.

Though Advisor Products is not an advisory firm, its recovery from the hurricane provides a model for advisory firms to prepare for a disaster.


An estimated half million Long Island residents—270,264 homes and businesses, according to Long Island Power Authority—remained without power as of noon Tuesday.  Advisor Products operations, however, were back to normal.

Advisor Products websites were unaffected by Hurricane Irene. Advisor Products hosts about 1,100 financial advisor websites as well as secure client communications systems, like AdvisorVault, at an SAS 70 datacenter. The hosting facility never lost power and did not even need to resort to using its backup power systems.

However, internal systems for managing the staff and tracking client service requests had to be reconfigured Monday morning as the company implemented its disaster recovery plan and went virtual to service customers.

The professionalism and dedication of the Advisor Products staff has been remarkable:

  • Nipun Manglik, an engineer on the advisor websites Help Desk, says that despite the disruption in power he has ensured all customer services requests made by Advisor Products are responded to within 24-hours by phone.

  • IT Manager Jason Fogelson, whose wife is expecting a baby imminently, provided a desk and electric power to three Advisor Products staffers who do not have power in their homes.


 


While Hurricane Irene was downgraded to a tropical storm by the time it struck Long Island overnight Saturday, it hit the 125- by 25-mile swath of land in its power grid. By the time the wind and rain stopped on Sunday afternoon, widespread power outages had befallen the dense- populated suburban towns across the Island. Trees weakened by a rain-soaked August fell throughout Nassau and Suffolk County.

At 9 a.m., Monday, the company’s phone and email systems had been restored, enabling staff to answer client calls and emails, and the company’s CRM system was back online at 5 p.m., allowing project managers, HTML specialists, and technical support staff access notes about open cases and track client website development projects.

I’m proud of the way our team has performed.
  4886 Hits
4886 Hits

Hurricane Irene Battered East Coast, But Advisor Websites Hosted By Advisor Products Stayed Live

Hurricane Irene, the biggest storm to hit the New York metropolitan area in 25 years, battered Long Island with 65 mile an hour winds and gusts of 85, but service to Advisor Products websites and customers was uninterrupted.

Long Island, a peninsula-shaped stretch of land jutting east 125 miles from Manhattan into the Atlantic and the home of Advisor Products in Jericho, N.Y., was hit right in its power grid. On Monday morning, 24 hours after the rain and winded ended, a half-million Long Islanders reportedly remained without electric power (including the CEO’s home.)

At Advisor Products headquarters, where no advisor websites are hosted but internal management information systems are maintained, IT managers Steve Gordonson and Jason Fogelson elected late Saturday night in preparation for the hurricane to shut down all internal operations systems. The decision proved wise. Power to the Jericho area turned off and on many times overnight Saturday but by 9 a.m. power outages in the suburban hamlet of 13,045 were widespread.

Fallen trees and power poles can be seen all over Long Island  Monday morning. A map on the website of the local utility, Long Island Power Authority, on Monday morning showed widespread power-outages still affected almost every town on Long Island.

By 7 a.m. Monday, when it was clear the power would not be restored in time for business by 9.m., Advisor Products went virtual, relying solely on web-based apps to service advisory firms. By 9 a.m., Advisor Products VOIP phone system was relocated and restored, enabling customers to call the company.

Advisor Products’ 14 employees were all able to run internal company systems from their homes using the Internet and were available to help customers.

A senior member of the service staff  located in Florida and another staffer in California were unaffected by the hurricane. In addition, contractors worldwide work for the company by accessing Advisor Product’s internal applications online. For Advisor Products, "going virtual" and shutting down its Jericho office, takes a few hours.

While some disruption to daily operations was expected Monday morning, all systems supporting service to Advisor Products clients--including the company's CRM--are expected to be fully operational  by mid-afternoon Monday afternoon.

While the company’s engineering team was well-prepared and responded quickly to Hurricane Irene, Advisor Products recently made a significant new investment in new hardware configuration enabling virtual server technology. It's expected to be launched by the end of 2011 and will make disaster recovery simpler.
  4696 Hits
4696 Hits

Data Show Advisors Deeply Integrating AdvisorVault's Secure Document Sharing Into Their Daily Routine

An analysis of logins by advisors using AdvisorVault, a secure application for sharing documents with clients and allied professionals, shows that more than 100 advisors averaged two logins into AdvisorVault every business day over the past year.

 

The data show that 25 advisors have logged in an average of 12 times every business day in the past year, and 50 advisors have averaged five  logins every business day over the past year.

One advisor logged in about 8,000 times in the past year, according to the data.

About 700 independent advisory firms now use AdvisorVault to deliver documents securely to clients and other professionals, and a new advisory firm is signing up daily.

One firm is using AdvisorVault to distribute Advent Axys reports daily to 400 advisors, but most RIAs use it to distribute reports and other documents securely to retail clients.

AdviorVault is highly scalable and contains many features unavailable on other systems for secure document sharing with clients.

AdvisorVault Desktop Connector, which is now being beta tested and is expected to be released at the end of September, increases usability dramatically. It allows an advisor to drag and drop documents into a client’s vault without opening a browser. You  don't have to open a browser log in, browse to a client vault, and then select the  document to be uploaded.

Desktop Connector, which works on Mac and Windows operating systems, provides a desktop interface for accessing a secure web-based drive in the cloud. It's as easy to use as Box.net for secure document sharing but includes integrations with portfolio reporting and document management apps advisors need as well as specialized client communications tools and content.

 
  5661 Hits
5661 Hits

With Market Swinging Wildly, Advisor Products Releases Articles For Advisors To Email Clients

With markets swooning, Advisor Products last week released nine articles for immediate use by advisors who subscribing to our website and client newsletter services. Breaking news coverage from our team of experienced financial reporters, along with interviews with investment strategist Fritz Meyer, were included in the special content release.

It was a week in which the Dow Jones Industrial Average swung 400-points up or down four days in a row. Whipsawed advisors began emailing us Wednesday requesting articles to distribute to their clients. The downgrade of the U.S. Government by Standard & Poor’s and worries about the debt crisis spreading to Europe had sparked uncertainty and panic selling.

Wednesday night, Advisor Products responded by providing an article based on research from investment strategist Fritz Meyer entitled, “Focus On Economic Fundamentals That Drive Securities Prices Long Term, And Don’t Succumb To The Hysteria In The Markets.”

On Friday evening, we released another eight articles:

  • The U.S. Downgrade Was Bad, But Default Would’ve Been Worse

  • Money Market Funds Should Shrug Off U.S. Downgrade

  • Economic Measures Signal Solid Rebound Even As Stocks Fall

  • Take Advantage Of Fed’s Low-Rate Pledge

  • Don’t Panic: The Economy Is Signaling A Recovery

  • European Politicians Can Still Come Back From Vacation And Save The Euro

  • What Does The Downgrade Of U.S. Debt Really Mean?

  • Short-Term Correction Creates Long-Term Buying Opportunity


The content release contained a note disclosing that the articles were not FINRA reviewed and advising advisors to consult their compliance officers before sending them to clients. The articles were for use in emails. They are now being submitted to FINRA.

Sending out breaking news articles is a departure from our usual editorial process. Advisor Products, which has produced client newsletters for advisors since 1996, has a team of financial editors and writers that produce our content. In addition, an Editorial Advisory Board comprised of leading financial advisors review content for technical accuracy, and then the articles are submitted to FINRA for regulatory review. With markets so erratic, however, we truncated our editorial process and released copy without FINRA review.

Would appreciate any feedback on how we did.
  5003 Hits
5003 Hits

Calm Fearful Clients With Economic Data

With the downgrade of America’s credit rating by Standard & Poor’s, clients have yet another reason to be jittery. Telling clients to stay the course is no longer enough to prevent them  from abandoning long-term investment plans in difficult times. The financial crisis and subsequent market meltdown have made it more difficult to convince clients to stick with their investment policies.

Here's a brilliant solution: Fritz Meyer’s slideshows contain 60-plus slides filled with the latest economic data. Meyer presents the case for broad diversification and buy-and-hold investing based on analysis of economic data. Updated monthly, Meyer's slideshows explains key economic fundamentals driving investment markets, and is a voice of reason. Here are four ways to use Fritz Meyer’s slideshows to calm clients and assure prospects, who now more than ever value unemotional advice and analysis framed by a long-term perspective.

  1. Webinars. The Fritz Meyer slideshows can be used by you to create your own webinars. Every month, Meyer conducts a webinar explaining the latest economic data and outlook, and the webinars are available for you to replay 24/7 if you are a member of Advisors4Advisors. After replaying the webinar and hearing Meyer explain the latest data, you can pretty easily use the research in the slides as a script for your own webinar. Post your webinar on YouTube and embed it in your website.

  2. Blogs. People consumer information in different ways. Some prefer viewing a video, while others want to read ideas. The more ways you present information, the more likely your message will be heard. You can pull out a slide or two from any Fritz Meyer slideshow and use it to write a blog entry explaining a particular aspect of the economy or markets.

  3. Newsletters. Your blog entry may not be read by clients who don’t use the Internet. For them, refashion a blog entry for use in a newsletter. A chart showing a recovery in manufacturing or autos, for example, could tell a story about hopeful signs, and your words of reassurance are thus backed by research grounded in facts.

  4. 4. SlideShare. I’ve written previously about this social media application for sharing presentations. The quickest, easiest and coolest way to use the Fritz Meyer’s research with Slideshare is to  create your own “Slidecast.” Simply select three or five slides from the latest monthly installment. Then, create an MP3 recording explaining each slide. If you’re not technically inclined, buy an MP3 recorder that plugs into a USB port, or use your smartphone to make the recording. Then, email slides and recording to be uploaded by your staff or virtual assistant.


 

The Fritz Meyer slideshows are an inexpensive way for advisors to create their own content, which will help you with search engines and prospects as well as with clients. Fritz is beloved for the his common-sense approach and easy to understand analysis.

Fritz Meyer will be addressing the U.S. credit downgrade Tuesday at 4 EST in a free monthly webinar.  Please join us.
  4746 Hits
4746 Hits

Archive

weekly-signup

Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
Please fill the required field.
Please fill the required field.
Please fill the required field.
Please fill the required field.
Please fill the required field.
Please fill the required field.
Please fill the required field.

Seeing is Believing.

See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

SCHEDULE A DEMO