Advisor Blog

Erado, An Advisor Products Compliance Partner, Named To Gartner's "Cool Vendor" List


You just don’t see vendors to advisors get named to Gartner’s list of “cool vendors.” Sorry, I know RIAs think they are really a big deal but in the enterprise world covered by Gartner, the RIA segment of the financial services industry just does not matter much.

So when Craig Brauff, founder and CEO of Erado Message Control Solutions, an email and social media compliance solution, sent me a copy of Gartner’s research naming his company a “cool vendor” today, I was thrilled.

Erado was on my radar screen for the last few years but did not get on my personal list of “cool vendors” until about three months ago, when Brauff came to visit me here in Long Island.

Brauff is an economist who taught himself programming. In his early 50s now, he’s an entrepreneur with a track record of success.  He’s a hands on guy, totally obsessed with doing great work. For instance, Brauff built his own data center because he decided that was a requirement for building a world-class advisor compliance business.

With an intensity that matches my own, Brauff and I are kindred spirits. When we sat down together in my home office after dinner one evening and got to know each other, we almost immediately became excited about one another’s work.

Erado was making technology simpler for advisors. For example, other social media compliance vendors had created proxies for logging into social networks. Big social media vendors have been requiring that advisors log into a compliant version of Linkedin, Facebook, or Twitter and use that to post content to their social networks. That means those other vendors have to support software proxies for smartphones, desktops , tablets, Androids, Macs, and PCs. I have learned from personal experience that ths is a bad approach.

Erado’s approach is different. It does not create a proxy to log into social networks in order to enforce compliance. It rids advisors of the need to use a proxy. Erado capture what is posted and turns it into an email where it can be reviewed by compliance officers and archived. Brauff went in a different direction from most vendors gaining momentum with enterprises. And it has paid off.

Gartner’s recognition is fantastic but the real recognition that Erado is doing something better it that its systems are getting adopted by large institutions. Erado now provides email and social media archiving for tens of thousands of advisors, and it is the compliance vendor chosen by many large BDs, including LPL Financial.

When Brauff told me about his ideas for advisor email and social media compliance three months ago, I knew right away that Erado was a cool vendor. But what was really cool is that Brauff felt the same way about Advisor Products!

I showed Brauff how the Financial Advisor Social Media Content Stream from Advisor Products would work. (It just went live recently and we are looking for beta testers.) Brauff got it. While other vendors offered content, Brauff on the spot that evening validated that what Advisor Products is doing would be better.  Advisor Products, Brauff understood, was dong something really cool!

It was at that moment when we decided Erado and Advisor Products would work together.

In a few days, Advisor Products and Erado will start providing RIAs with Erado compliance solutions — email archiving and encryption as well as social media archiving.

The price will be 20% below what Erado charges RIAs for its compliance solutions. Erado is treating Advisor Products like a large enterprise buyer and Advisor Products is passing on the savings to RIAs.

RIAs will be able to buy cloud solutions for Office 365 and Google Apps bundled with email and social media compliance.

Advisor Products has been in search of a compliance vendor that could meet the needs of RIAs for about five years. But Erado really is a cool vendor and that’s why we chose Erado.

Congratulations Craig!
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5079 Hits

Seeking Beta Testers For Financial Advisor Social Media Content Stream

Tonight, at long last, we’re going live with a financial advisor social media dashboard (SMD.

People who have seen SMD say it’s like HooteSuite for advisors.

We create content — articles and videos — and we write three status updates (tweets) about each topic. You use SMD to send your tweets.

SMD is an ingenuous way for a wealth manager to post updates to social networks once a day on topics high-net-worth individuals need to know about: how the improving financial condition of state governments might affect muni bonds, utilizing “stretch” IRAs, how not to spoil their kids, and asset protection strategies for doctors.

The beauty of the SMD is that Advisor Products does the heavy lifting by writing about these strategies authoritatively. All you do is rewrite the tweets we provide to target it to you social networks.

The SMD is included free with all Platinum-licensed websites. You can add the social media content stream and our content to any website for $1337 annually.

If you’re interested in becoming a beta tester, please email This email address is being protected from spambots. You need JavaScript enabled to view it. and let us know.

 
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4570 Hits

RIA Best Practices In Using Consumer File Sharing Apps

The ease of use of consumer file sharing apps like Dropbox and Box makes them so convenient, but advisors must be thoughtful about using consumer file-sharing apps in their practice.

Dropbox and Box are best-in-class file sharing apps, but they are not built expressly for investment advisors.

I recently interviewed Chris Winn, founder of AdvisorAssist, a leading operations and compliance consultancy, about use of Dropbox and other consumer file-sharing apps by RIAs and registered reps. I honestly did not know where Winn was going to come out on this issue. His response is important because investment advisors are obliged legally to take care with a client’s personally identifiable information. Liability and regulatory issues are involved, and Winn is an independent expert.

To hear Winn advise against using Dropbox and other file sharing consumer apps with clients in favor of a system like AdvisorVault validated my thoughts in creating a secure client communications portal to meet the specific needs of RIAs.

Informed by Winn's comments, here are a few of the issues advisors must consider as consumer file-sharing apps grow in popularity with consumers:

Compliance-Configuration. Dropbox, Google Docs, and other file sharing apps may have the features necessary to enable a configuration that forces prudent practices by clients. For example, clients sharing documents with you should be forced to create create password at least eight characters in length (preferably 10) and that use at least one non-alphanumeric and one upper-case character. But you must configure consumer apps to enforce such policies.

Internal Versus External. Winn says using Dropbox and other consumer file-sharing apps are okay for use with staff but not with other professionals or clients. If a client is using his own Dropbox account with you, you do not control the security policies of the client or outside professional.

Fast And Easy But Not Carefree. The near-instant access ease of file sharing apps makes it easy to give little thought to security. Yet people are posting personally identifiable data in many places more often.
Supporting Consumer Apps. Advisors who do not create their own dedicated client portal will find that their clients have done so and that it is scattered across the World Wide Web, which means advisors will often find themselves supporting an array of file-sharing apps. Instead of spending quality time with clients, you spend time time supporting clients with tech problems.

One Client Portal. Unless you do it for them, your clients over the next few years are probably going to create their own online vaults. You’ll have lost the opportunity to organize your clients’ personal financial information on your firm’s website.

Winn and I have collaborated together on A4A webinars and other projects for nearly three years, but he never brings up solutions made by Advisor Products and I’ve never asked him to do so. In this instance, however, the growing popularity of online file-sharing apps made the question inevitable and his answer important.
The three-minute video below is actually a short snippet from a longer interview with Winn posted to Advisors4Advisors. Because Winn spoke about Dropbox versus a solution from Advisor Products — AdvisorVault — I removed this portion of the video from A4A and  posted it here because it’s basically an endorsement of AdvisorVault. However, getting an endorsement from an independent  compliance consultant I really respect makes me proud.
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4945 Hits

AdvisorVault For iPad

With more advisors and their clients using the iPad to access to the Web, it’s good to know the popular tablet is compatible with AdvisorVault.

With an iPad you touch any folder icon to drill into a folder or touch any document to pop it open.

AdvisorVault's dynamic HTML reports, which work with Schwab PortfolioCenter, Advent Axyx, AssetBook, Orion, Albridge, TD Ameritrade VEO, and other systems, look great on the iPad. Ticker symbols in performance reports can be opened by touching them and you can navigate across the reports.

Clients and collaboration partners, whether they're on an iPad, iPhone, or Android device can view files securely in AdvisorVault.

With clients increasingly using Web-based file storage systems like DropBox, establishing a client financial portal that you can brand and control is wise. It will be compliant, integrated with professional systems, and include the security features needed investment advisors. And it's compatible with the latest mobile devices used by you and your clients.

AdvisorVault For iPad
View more presentations from Advisor Products


 

 
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4829 Hits

Naysayers “Stunned” By Strengthening American Economy, Says Investment Strategist Fritz Meyer


Financial economist Fritz Meyer yesterday showed RIAs evidence that the American economy is showing surprising signs of strength. “The naysayers are stunned,”  Meyer said yesterday in his monthly economic research release.

About 30% of the investment advisors who attended yesterday’s session rated Meyer’s presentation with 4.56 on A4A’s five-star review system.

I've produced more than 200 webinars over the past three years. For any speaker month after month to receive such high ratings from our audience of curmudgeons is unprecedented. Below are all of the comments from advisors who attended yesterday’s session.

You can subscribe to Fritz Meyer’s monthly slide presentations for $300 a year. After hearing Fritz deliver the presentation, you can use the slides to create your own webinars, seminars blog posts, newsletters, Slidecasts, and social media content.(If you are an A4A member, you can replay Fritz’s webinar 24/7 and get CFP CE credit for it for free.)

Using Fritz Meyer’s research as the basis for your own content can be crucial to successful search engine optimization and social networking. By writing a blog, posting a webinar or tweeting about Fritz’s slides, you can personalize and put your own unique spin on economic and investment topics, demonstrating your expertise. And you can target the content to your niches—doctors in Jacksonville, Florida, airline pilots, or other clients that would be “ideal” for you.

However, if you’re too busy to create your own content consistently, Advisor Products provides you with a social media content stream.

Articles we write about the highlights of Fritz’s monthly presentation are posted to your website along with two-minute videos of Fritz making a point. Those timely articles and videos are FINRA-reviewed and can be shown to clients and prospects.  We also write three tweets about each article, and you use our Social Media Dashboard to rewrite the tweets, and personalize to your target market, and distribute the tweets to your social networks on LinkedIn, Facebook, and Twitter. You can schedule personalized tweets to go out daily for the next month based on our articles or automate the entire process.

You can add our content to any existing website for $1,337 annually, and that includes the social media content stream. If you want AdvisorVault for secure client portals, eight hours of service from our help desk, website archiving, and additional content, it costs $2,337 annually.

In addition to Fritz Meyer’s research about the economy, we are offering the same content services for advisors who need content about tax and estate planning and IRAs for high-net-worth individuals (HNWIs) and ultra-HNWIs, via a partnership Keebler Tax And Wealth Education.

 

  • Excellent.  Will attend next month.

  • Good info, but lengthy.

  • Overall it was interesting and very worthwhile.  As a non-economist some of it made my head spin (just a little) but the content was something that we think we can use and adapt for our clients.

  • Some problems with the audio.

  • As usual; great data point checks from Fritz; puts economy in perspective

  • Fritz is incredible. Need to listen to again and again.

  • Good insights.  I like that Fritz shook it up a bit from the past few months. For the first time, I noticed some technical difficulties (besides the other voice on the call early on).  The audio froze for a second or two throughout the presentation, usually accompanied by a slight buzzing sound.  I don't think there was an issue on my end, so just an FYI.

  • great info as always; sound quality was a little iffy on this one (but may be an issue on my end)

  • Excellent as always.

  • As always: excellent. Very timely, pertinent and useful.

  • Thanks Andy.

  • Very glitchy this time around. Could just be my system, though.

  • Great timely information as usual!

  • Fritz is always on target and relevant. Thank you!

  • Another solid webinar. Paints an improving short term picture while cognizant of long term obstacles.

  • Excellent content for advisors.  I'm not sure that many clients would be interested in sitting through a one-hour presentation of this type, so it would clearly have to be condensed or, perhaps, broken into several 10 - 15 minute presentations.

  • Would like an expanded global orientation

  • Excellent presentation

  • Really great!  Confirms what we have been advising clients.

  • Very good.  Thank you.

  • My memory says I subscribed at a much higher price.  Can I receive a credit for this?  Thanks.  I will look up proof of purchase if needed.

  • Great update!


 
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Add Wealth Management Content And A Social Stream To Any Advisor Website

If you already have a website, you can now add Advisor Products articles and videos for high-net-worth individuals to it and get our stream of social media status updates for $1,337 annually, plus a set-up fee of $300.

Many advisors develop a website on WordPress or some other free or inexpensive content management and hosting service.

They do it figuring they don’t need wealth management content on their website or they are planning to create their own articles and videos. They learn that producing website content is not only important to a financial advisor but difficult to produce.

We provide a great solution.  Advisor Products content addresses issues that will help you retain clients and market to prospects. Here’s how:

Panic Protection. After the stock market declines by 10% or more, you receive a special edition of articles and videos. This content reinforces the need to retain a long-term investment perspective in times of market volatility.

Social. Our $1,337 content-only package includes our social media dashboard, which lets you send, edit, and schedule status updates (tweets) to your social networks. Each tweet links back to the full aticle.

Fritz Meyer. Financial economist Fritz Meyer gets rave reviews from investment advisors for his analysis of fundamentals driving investment markets. We write articles monthly explaining the latest trends Meyer is focusing on.

Bob Keebler. Bob Keebler is one of the nation’s leading experts on IRA, estate, and income tax strategies and we write articles monthly to introduce his ideas concisely and simply to clients and prospects.

Videos. Meyer and Keebler provide monthly webinars offering you professional continuing education credit that you can attend for free. We edit their webinars into two-minute highlight clips that accompany our articles.

Automated. Once you are set up to display our content on your website, your website can be automatically updated with new content monthly. (Or you can select your stories monthly.) The social media can also automate sending tweets.

FINRA-Reviewed. All of our articles, tweets, and videos are FINRA-reviewed before they are posted for use on your website. (However, panic protection articles are sent to you via email before review by FINRA for timeliness.)

Setting up your website to include Advisor Products articles and videos is simple. We provide documentation for our application programming interface with example code. A web developer can add our content to any website in two and six hours, depending on your site and developer.

If you want us to host your site, you get AdvisorVault, six hours of service from our help desk, and much more for $2,377 with our AdvisorSites Platinum.
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5304 Hits

Retain Clients And Market To Prospects Using The Latest Technology And Content Marketing Techniques

Don’t let the low price fool you. Advisor Products technology and content marketing system is cutting-edge and very powerful, and enables advisors to create a stream of status updates about wealth management that can easily be personalized and shared on social networks.

Our system and our content is different from anything else out there and helps wealth managers retain clients and market to prospects. Here’s how:

Panic Protection. After the stock market declines by 10% or more, you receive a special edition of articles and videos. This content reinforces the need to retain a long-term investment perspective in times of market volatility.

Investment News. Financial economist Fritz Meyer gets rave reviews from investment advisors for his analysis of fundamentals driving investment markets. We provide articles monthly explaining the latest trends Meyer is focusing on.

Wealth Management News. Bob Keebler is one of the nation’s leading experts on IRA, estate, and income tax strategies. Based on his research, we write articles monthly to introduce his ideas concisely and simply to clients and prospects.

Videos. Meyer and Keebler provide monthly webinars offering you professional continuing education credit that you can attend for free. We edit their webinars into two-minute highlight clips that accompany our articles.

Easy. Once you are set up to display our content on your website, your website can be automatically updated with new content monthly. (Or you can select your stories monthly.)

FINRA-Reviewed. All of our articles and videos are FINRA-reviewed before they are posted for use on your website. (However, panic protection articles are sent to you via email before review by FINRA for timeliness.)

Social. You get a social stream about wealth management — status updates that we write and you can edit and share with your social networks — that link back to articles and videos on your website.

All of the features described here -- plus a lot more -- are are part of AdvisorSites Platinum, which costs $2,337 and includes AdvisorVault.

I’m hosting a webinar Thursday, March 8 at 4 p.m. ET to explain how wealth managers can use our innovative system for content marketing and secure client communications.

 

 
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AdvisorVault Desktop Connector In General Release

Download AdvisorVault Desktop Connector
AdvisorVault Desktop Connector has moved to general release. Advisors and support staff at the 750 firms using AdvisorVault for secure client communications are invited to download the app.

To download AdvisorVault Desktop Connector, log in to the AdvisorSitesBackOffice and click on the “Get Desktop Connector” button on the left-side navigation menu.  You’ll find the download link as well as an FAQ and an AVDC manual.

AdvisorVault Desktop Connector puts all of your client vaults on your desktop in a familiar Windows Explorer-style interface.  You no longer need to open a browser, log in to AdvisorVault, and browse to client folders to upload documents to a client’s vault, enhancing usability significantly.

AdvisorVault Desktop Connector is similar to desktop apps from web-based document storage apps like DropBox. The big difference is AdvisorVault is created exclusively for financial advisors. It is integrated with popular portfolio management systems used by advisors and contains communication features and workflows advisors need to support communication with clients and collaboration with accountants and attorneys. Plus, it meets security and compliance requirements of major broker-dealers and custodians.

 
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5512 Hits

Advisor Products Partners With Keebler & Associates

Bob Keebler’s explanation and analysis of income and estate tax law and IRA rules is now available to advisors in a monthly slide presentation series for $300 annually.

Advisors can use the slides to create webinars, seminars, blog posts, videos, or other content.

Using the slides as a basis for creating your own content should improve your search engine ranking and social media profile. Plus, you and your team will become more conversant in income and estate tax and IRA rules affecting high-net-worth individuals (HNWIs) and ultra-HNWIs.

In addition, Keebler's monthly tax presentation series for HNWIs is summarized in articles and videos available on advisor websites with AdvisorSites Platinum, which includes a social media content stream.

 
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4837 Hits

Panic Protection For Investment Advisors


Remember the week of August 8, 2011? It was the week after Standard & Poor’s downgraded the U.S. Government. Worries about European sovereign debt added to uncertainty. Stock prices convulsed, and the Dow Jones Industrial Average swung up and down 400-points four days in a row.

Advisor Products during that wild week in August 2011 provided 12 articles to help advisors calm clients. Now we've formalized that service.

Panic Protection combines Advisor Products content with AdvisorVault.

When your clients log in to AdvisorVault, the first page they always see is a list of unread documents, those posted since they last logged in.

During the next market panic, we'll again post panic-protection content. On a day when the market plunges, it will take a few minutes to pick a Panic Protection article and post it to a "Shared" folder. That will go into all of your client vaults. When nervous clients log in to view their accounts, they'll see the unread article first.

Panic Protection is educational content -- articles and videos -- about economic news and trends. Produced by Advisor Products, three articles a month are based on research from financial economist Fritz Meyer.

The content and delivery system ensure your clients are reminded that economic fundamentals drive investments. This educational content will be your ballast amid turbulence.

When the S&P 500 declines by 10%, Advisor Products provides a special edition of articles and videos.

In addition, when stocks  plunge, you can check a log-in report in AdvisorVault to see which clients viewed accounts in TD Ameritrade, PortfolioCenter, Advent Axys, Orion Advisor Services, or AssetBook. You can identity nervous clients and call them.

Panic Protection comes with Advisor Products Platinum, which costs $2,337 annually and includes AdvisorVault, wealth management content, a social media content stream, website archiving and eight hours of service from our website technicians. Call 516 333 0066  x224 for more information.
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4586 Hits

Social Media Adoption By RIAs and Broker/Dealers

Investment advisers and independent broker/dealers are adopting social media as I expected they would: B/Ds are using crappy content and automation technology, while the large majority of RIAs mostly ignore social media marketing.

Broker-Dealer Social Media Adoption

The BD executives making the decisions have not themselves used social marketing successfully. Moreover, they are outsourcing to vendors that likewise have no record of success in social marketing.

Broker-dealers re striking enterprise deals with social media vendors for low-cost solutions. Little attention is paid to the quality of the content. Content is treated like a commodity, as if one vendor’s content is no different from another’s.

Broker-dealers made the same mistakes 15 years ago in adopting registered representative websites. They approached it as a compliance- technology issue. The BDs struck deals with vendors with almost no regard for content. To this day, most financial advisor websites read like reference books.

Just as they did in adopting websites 15 years ago, BDs now are ignoring the marketing needs of their advisors as they adopt social media solutions. No effort is being made by BDs to help their advisors differentiate themselves. It’s canned content and a cookie-cutter approach and it will fail.

Seeing the mistakes of the past repeated by broker-dealers does not surprise me. BDs generally have little interest in educating clients because they don’t see how anyone makes money from it. Meanwhile, marketing executives at most independent BDs have little clout in making decisions and business executives as well as compliance executives make the calls on social media adoption by reps, even though neither is truly qualified make these decisions.

Registered Investment Adviser Social Media Adoption

RIAs meanwhile are also behaving as expected. A large majority of RIAs are making no serious effort at social marketing.  RIAs are always very slow to adopt new ideas.

Most investment advisors know social media isn’t a fad but have other ideas about how to spend marketing dollars. Most IA reps laugh at the idea that anyone would give you $1 million to manage after meeting you on LinkedIn.

Perhaps 20% of RIAs have a social media marketing strategy and are executing on it. Maybe 5% of CEOs of private wealth advisory firms would say they have benefited from social media marketing.

Solutions For Social Media Marketing For RIAs And Broker-Dealers

For social media marketing to be effective, private wealth advisors and registered reps must create their own content. Your clients and referral sources need to hear from you.

Investment advisors need content that explains how they size up the investment markets. The content can be articles, videos, webinars, blog posts, slideshows, tweets or some other medium.

The content must be optimized for search engines. It must contain keywords that target clients would use to find you using a search engine. And those keywords must spring from your strategic marketing plan.

Creating your own content is not easy, however.

An excellent vehicle that can be the basis for creating content that explains your world-view is financial economist Fritz Meyer's research. Meyer's monthly analysis is contained in 70 PowerPoint slides advisors can utilize in seminars, webinars, and client meetings.

The monthly presentations contain dozens of tables and charts guiding an illustrated analysis of key economic data.

When the stock market drops 10% or more,  special editions are published.

IA reps have an advantage over FINRA-licensed reps  in social marketing because their content approval process is simpler.

Targeted to investment advisors utilizing strategic asset allocation, you can purchase Fritz Meyer's Slide Shows For Advisors for $300 a year.

While there is no replacing your own original content, the Social Media Content Stream For Financial Advisors comes closer than most "canned content" solutions. With the content stream, Advisor Products provides:

  • Article and video content for high-net-worth individuals

  • A dashboard to manage the content on your website

  • Tweets about the linking to your website

  • A dashboard to send or schedule tweets to social networks


Advisors can also get help with executing on strategic marketing plans. If you know who your target clients and if it is a true niche — retirees are not a niche, but retired professors are — Advisor products can write search engine optimized copy for you and write social media profiles and a social marketing campaign content for advisors.

 

 
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7871 Hits

Intelligent Content Suddenly Matters In An Age Of Social Networking

“Canned content” — that’s how investment advisors often refer to articles Advisor Products posts on advisor websites. In an age of social networking, however, that’s changing.

The content Advisor Products makes available on over 1,100 investment advisor websites is valuable in a social media stream.

If you’ve been too preoccupied with client relations and investment research since 2008 to notice, social networking has become a useful way to communicate with clients and allied professionals. It’s a way for prospects to find out about you.

For example, let's take Bill, the owner of a small company that makes force-measurement gauges. You meet Bill through a friend.

Before giving you money to manage, Bill naturally would like to get to know you.

How can he do that?

The best way is to connect on LinkedIn, Facebook, or Twitter.

Social networking makes it easy for Bill to stay in touch, but it’s impersonal enough so that Bill won’t feel obligated to hire you or even respond to you. It’s safe socially.

One day two or three years from now, Bill gets an offer to sell his company. Bill needs professional advice.

The content you've been posting on LinkedIn about succession planning for business owners suddenly matters.

Social Media Content Stream For Financial Advisors, a new solution from Advisor Products, uses videos and articles created by Advisor Products and posted to your website as the basis for a social media content stream about wealth management.

Advisor Products writes 12 articles a month that you can post to your website and three tweets about each article. We make that accessible in the AdvisorSites BackOffice.

You can copy any tweet from the BackOffice and send it out to your connections, linking them back your your website.  (In March, we’re launching a dashboard to automate and schedule the tweets.)

Keep in mind, content written by Advisor Products won’t replace your own original tweets. Nothing replaces your ideas, your voice.

However, since creating content about wealth management is time consuming, it’s nice to be able to rely on the Social Media Content Stream For Advisors to augment content that you create.

I’ve written about wealth management for 29 years. I quit consumer journalism and founded Advisor Products in 1996, and I’ve been leading our effort to produce news about wealth management since then. Calling what Advisor Products content “canned” has bugged me for many years. But I’m feeling pretty good about the way things have changed.

Suddenly, the content Advisor Products produces about wealth management is valuable to advisors serving high-net-worth individuals (HNWIs) and ultra-HNWIs. Suddenly, intelligent content about best practices in wealth management for HNWIs is important.
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4756 Hits

Price Increase And Upgrades On AdvisorSites Platinum

Advisor Products recently added powerful new client communication features to AdvisorSites Platinum, including:

  • Advanced Settings For Collaborating With Accountants And Attorneys

  • AdvisorVault Desktop Connector to access client vaults from your desktop

  • Social Media Content Stream For Financial Advisors

  • Articles monthly based on Fritz Meyer economic analysis and Bob Keebler income- and estate-tax tactics

  • Videos monthly based on Fritz Meyer economic analysis and Bob Keebler income- and estate-tax tactics

  • AdvisorVault Client View for TD Ameritrade Institutional Veo


Over the past few years, Advisor Products packed a lot of sophisticated new features in AdvisorSites Platinum at no cost, including:

  • AdvisorVault

  • Automated website archiving

  • Template Emails to personalize and automate notifications of a new post to a client’s vault

  • Referral Network Pages for attorneys, accountants and other partners

  • Event Calendar and Administration Tool for posting information on your website about events

  • Quarterly Market Summary

  • Economy Watch


In late 2011, our cost for developing software soared suddenly when one of our software development partners changed business strategy. So, after seven years without a price increase, Advisor Products is raising the cost of its Platinum website by about $20 a month, from $2,100 to $2,337 annually.  It's remains by far the best value in advisor websites for RIAs.

Please continue to support us because we are now great at making your communication with clients more meaningful, personal, efficient, and secure. After 16 years in the business, Advisor Products, at long last, is great and we are more focused than ever on advisors serving high-net-worth investors (HNWI) and ultra-HNWIs. Please feel free to call me directly about the price increase or any other questions or suggestions you have at (516) 333-0066.
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4622 Hits

Social Media Content Stream For Financial Advisors Is Launched

Social_Media_Content_For_Financial_Advisors
Social Media Content Stream For Financial Advisors was launched recently by Advisor Products Inc., enabling thousands of financial advisors to provide a social media content about wealth management.

Social Media Content Stream For Financial Advisors is for advisors too busy to create all of their own content.

  • We create articles and videos for your website

  • We write tweets about our financial content

  • You send the tweets to your social network

  • The tweets link to your website


Advisor Products produces 12 articles a month that can be posted to your website. Many of the articles are based on ideas from subject matter experts like investment strategist Fritz Meyer and tax and estate planning expert Robert Keebler. The articles are usually reviewed on an expedited basis by FINRA to ensure timeliness, and many articles are accompanied by Meyer or Keebler narrating a two-minute slideshow about investment or tax strategy.

With each article, Advisor Products provides three tweets — 140-character status updates that you can post to Facebook, LinkedIn, and Twitter for distribution to your social network. Each tweet links to the article and video on your website, where information about your services are also displayed.

It's almost effortless but it's an effective content marketing tactic.

Social Media Content Stream For Financial Advisors is written and edited by financial journalists based on ideas and strategies from Advisor Products subject matter experts, recognized authorities in areas of private wealth management.

Social Media Content Stream For Financial Advisors simplifies distribution of social media content for advisors.  The tweets for each story are available in the AdvisorSites BackOffice content management system.

Currently, advisors copy tweets for each story and manually post them to social networks. In 1Q12, Advisor Products expects to launch a dashboard allowing advisors to choose and schedule each tweet or totally automate the social stream to send by sending out one tweet daily.

Social Media Content Stream For Financial Advisors is not meant to replace original content created by a financial advisor. Nothing replaces a personal message expressing your views in your words. But it's sensible to augment content you personally create with Advisor Products articles and videos, which are targeted to high-net-worth and ultra-high-net-worth investors.

Social Media Content Stream for Financial Advisors has been added to AdvisorSites Platinum, which costs $2,337 and includes AdvisorSites Content Management and compliance, AdvisorVault, eight hours of service, compliance tools, and much more.

You can add the Social Media Content Stream to any advisor website for $1,337 a year plus a $300 set-up fee. Call (888) 274-5755 for more information.

 

 

 
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4584 Hits

Provide Clients TD Ameritrade Account Balances, Holdings, And Transactions From Your Website Instead Of TDAI’s

The TD Ameritrade-AdvisorVault integration is live. RIAs can now provide clients reports generated in TD Ameritrade Institutional’s (TDAI) Veo platform via their own websites. Using AdvisorVault, the TDAI account look-up becomes an opportunity to communicate with clients when they check balances is good for clients and you. Here's why.

The TDAI reports from VEO, which are updated daily, can be branded by an RIA.

Until now, RIAs using TDAI as a custodian could not brand Veo reports, which feature the TDAI’s branding. The client experience in AdvisorVault is totally different.

Your clients are going to your website — not to TDAI’s — to check their Account Balances, Holdings, and Transactions.

It’s under your brand, of course. More important, however, is that when client check account values, they see all the other posts to their vaults -- financial plans, wills, trusts, medical emergency details, LPOAs, newsletters, correspondence with other professionals, and more -- alongside TDAI account data.

The TDAI account statement is one just piece of the client view in AdvisorVault. The folders and documents show clients what you’ve done for them lately and remind them of their long-term goals. That's a much different presentation than what's currently available.

For example, after a sharp downturn you can post a newsletter article about the history of stock market volatility to all your client vaults. Next time clients log in to AdvisorVault to check their TDAI accounts, the first thing they see is a link to the unread newsletter article about volatility.

You can view a report showing who logged in and what they viewed. When you notice a client is checking his account frequently, you can call to see if all is well.

Clients can access their account balances online now anytime by going directly to TDAI’s website or using TDAI’s advisor-client website, but presenting TDAI account data through AdvisorVault better supports RIAs and, most importantly, their clients.

The fact that you can monitor client log-ins is disclosed to clients in the default user agreement clients must accept to log in to AdvisorVault for the first time. As long as you're helping clients stick to a long-term plan that you genuinely believe is in their best interest, and you make the prop[er disclosures, using log-in report is ethical and professional, and helping clients stick to a long-term plan is easier with AdvisorVault.

Embrace transparency and view the times that clients check their balances as opportunities to educate, communicate, and build client relationships.

For now, you can add the TDAI interface to any existing AdvisorVault for free by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. Use subject line: "Add TDAI To My AdvisorVault."


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Price of Investment Advisor Research By Fritz Meyer Slashed By 50%

Fritz Meyer’s research is already very popular with investment advisors, but it’s about to become even more popular: We’ve slashed the price from $50 to $25 a month if you sign up for a one-year subscription.

Meyer’s research is updated monthly in a 70-slide PowerPoint. The content is well suited to investment advisors utilizing strategic asset allocation and broad diversification and who would benefit from continually educating, assuring, and reminding clients taking a long-term perspective on investing.

Every month, Meyer produces a presentation examining fundamentals driving investment markets. Hundreds of independent financial advisors view his monthly webinars and give Meyer rave reviews. The webinar is free.

If you purchase the slides makes after attending Meyer’s webinar and hearing his latest comments on the economy, it’s easy for you to create your own content using Fritz’s slides.

You can use any of Meyer’s slides in your client meetings, webinars, seminars, blog posts, or newsletters.

Leveraging Fritz Meyer’s research makes it far easier for financial advisors to generate a personal social media content stream that is based on economic facts and analysis and framed by a long-term perspective.

In addition to distributing Fritz Meyer’s slide shows, Advisor Products embeds Meyer’s research in websites and newsletters. Every month, the highlights of Meyer’s webinar are edited into one-minute videos and articles are written to accompany them and they are sold with Platinum advisor websites.
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New Advanced Configuration Settings In AdvisorVault’s Client View Aid Broker-Dealers And RIAs

As strange as it may seem to investment advisors, B/Ds are concerned about possible liability exposure arising when clients are able to upload documents to their advisor’s online vault. While the issue could be dealt with contractually, it is worth mentioning the concern of one B-D and the improved configuration settings recently added to AdvisorVault to address the issue.

 

AdvisorVault is a secure system for advisors to share documents with clients. It integrates client communications into your work flow and engages clients. It also enables advisors to collaborate online with a client’s attorney and accountant, thus helping advisors build a team approach to wealth management and building a referral network of allied professionals.

 

 

One large B-D that claims to be planning  implementation of AdvisorVault with hundreds of its affiliated advisors raised a concern about clients uploading documents to AdvisorVault. The B-D is worried that a client might upload information about his financial situation that the advisor is unaware of and that conflicts with the advice proffered by the advisor. For instance, what if the client posts a document declaring he is a conservative investor when the advisor has determined the client is a growth investor?

The advisor could add a sentence or two to the AdvisorVault user agreement, which must be approved by his clients before they enter their vault for the first time. Such language would help protect the advisor by saying that the advisor is not responsible for knowing about all the information clients upload to their vault. But we went a step further.

For B-Ds and RIAs concerned about client uploads, advanced configuration settings recently added to AdvisorVault now allow you to disable upload privileges by clients. You can also disable the upload privilege on attorneys, accountants, and other outside professionals.

Another new configuration setting added to AdvisorVault allows advisors to disable a client’s ability to request their advisor grant vault access to an outside professional.

The default configuration of AdvisorVault allows clients to request that you provide access to a lawyer or accountant. Transparency is the operative idea behind all of our default settings, in alignment with fiduciaries.

A small percentage of advisors did not want clients to be able to request that their advisor grant access to an accountant, attorney, or other professional. So we've made that doable  in a  few clicks.  The video shows you how it's done.

Released in 2007, AdvisorVault is used by 700 RIAs to share information with clients securely. Advanced features replete throughout AdvisorVault make it highly configurable, and a free desktop app puts your client vaults on your desktop, which makes it really easy to use. For $1,000 a year, AdvisorVault can be added to any advisor website. For $2,337 a year, a Platinum license provides financial news articles and videos reviewed by FINRA, automated website archiving, eight hours of service, and a content management system.

 
AdvisorVault's Client View
View more presentations from Advisor Products


 
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PortfolioCenter And Advent Reporting Integration With AdvisorVault Is Improved

AdvisorVault Desktop Connector makes it much easier for RIAs to post documents to client vaults and streamlines batch uploading of performance reports from Schwab PortfolioCenter or Advent Axys.

With AdvisorVault Desktop Connector, sharing documents securely with clients has never been so easy. There’s no need to open a browser, log in to a vault application, browse to a client’s vault, and browse to the file you want to upload. The drag and drop capability means advisors can routinely share documents with clients and outside professionals throughout the business day as part of their routine workflow.

In addition to enabling drag and drop, Desktop Connector makes it much easier to upload a batch of client performance reports generated in Schwab PortfolioCenter or Advent Axys.

Till now, now advisory firms using AdvisorVault’s integration of Schwab PortfolioCenter and Advent Axys could use an FTP process to upload a batch of client reports. Now, advisors can simply drag and drop the batch of reports and they will automatically be placed in the correct client folders.

Desktop connector is a desktop application that displays all of your client vaults on your desktop, and it is similar to accessing folders on your computer using Windows Explorer. Desktop Explorer comes free with AdvisorVault.

This two-minute video shows you how it works.



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7995 Hits

Albridge Custom Portfolio Performance Reports Now Integrated Into AdvisorVault

Custom portfolio reports in Abridge Solutions, the performance reporting system used by most independent broker/dealers and advisors, are now integrated into AdvisorVault.

Albridge custom reports are used by advisors for “householding” client accounts. Several individuals can be grouped and all their accounts displayed in a single report.

For example, an advisor managing the assets of parents as well as their three children and 10 grandchildren can create a custom report in Albridge to consolidate reporting on the family’s holdings, asset allocation, and portfolio performance into one statement.

AdvisorVault now enables 24/7 Albridge custom reports to clients of advisors.

Until now, AdvisorVault was able to pull in Albridge reports on individual clients but custom reports were unavailable.

AdvisorVault’s integration enables advisors to send clients to their firm’s website to view performance reports. That’s better for an advisor than sending clients to Albridge’s website because AdvisorVault brands the reports to your firm.

More important, however, is that in addition to Albridge portfolio reports, advisor clients can view their financial plans, tax returns, insurance policies, and other documents in AdvisorVault. Clients get a holistic view of their financial situation, reminding them that investment management is just one aspect of the services they receive from their advisor.

AdvisorVault gets rave reviews for its collaboration features. Advisors can easily share client folders with accountants and lawyers, which helps an advisor quarterback a team of professionals for a client and builds a financial advisor’s professional network.

 


AdvisorVault is used by about 700 private wealth RIAs. A growing number of independent broker/dealers, including American Portfolios, Cambridge Investment Research, and Raymond James Financial allow advisors they supervise to use AdvisorVault and it is becoming popular with top-tier of advisors at independent broker/dealers.

AdvisorVault comes as a standalone application that can be added to any advisor website for $1000 a year, or it comes free with a Platinum advisor website, which also content, service, and compliance tools for $2,337 annually.

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5378 Hits

Content Based On Fritz Meyer’s Research Now Comes With Advisor Websites


Articles and videos based on research from financial economist Fritz Meyer will soon come with an Advisor Products Platinum website.

Meyer’s monthly analysis of the economy and investment markets is popular with advisors using strategic asset allocation and broad diversification.  Every month, Meyer produces a 70-slide PowerPoint presentation that examines key fundamental economic factors driving investment markets. Hundreds of independent financial advisors view his monthly webinars and give Fritz rave reviews.

Now, Advisor Products, a leading website platform for investment advisors, is using Meyer’s research to create content for advisor clients.

Advisor Products is integrating Meyer’s ideas into websites we host for investment advisors. We’ll create articles and videos monthly that can be posted to an advisor website automatically. The additional content will be available on all “Platinum” advisor websites hosted by Advisor Products. (See a sample of a video for clients below.)

Fritz Meyer’s valuable research is the latest improvement to be offered as part of the $2,100 annual Platinum license from Advisor Products. Additional Platinum website benefits include:

  • 256-bit encrypted AdvisorVault for secure document-sharing with clients and COIs

  • content management system for editing your website

  • automated website archiving

  • FINRA-reviewed personal finance article database

  • FINRA-reviewed video library branded to you

  • eight hours of support

  • 10 email accounts

  • stock market data streamed throughout the day

  • redundant infrastructure

  • SAS 70 Type II hosting facility

  • Social media content stream

  • Fritz Meyer content


Beginning January 1, 2012, the annual fee for Advisor Products Platinum will increase from $2,100 to $2,337. In the seven years since our last price increase, Advisor Products added the following to Platinum advisor websites:

  • AdvisorVault 2.0 secure document sharing

  • AdvisorVault Desktop Connector

  • Branded videos

  • Monthly Fritz Meyer content

  • Automated website archiving

  • Social media content stream

  • Event calendar

  • Five additional email accounts


For advisors who want to create their own blogs, articles, and slide shows, the full monthly PowerPoint Fritz Meyer Slide Show continues to be available monthly for $50.

 
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How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

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