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When Advisors Report Breaking News To Clients

The $325 billion in aid to business owners enacted into law is a good example of how Advisor Products is different from other marketing vendors. Our platform is built for delivering urgent important news to your clients, prospects and referral sources.

The platform is built to enable financial advisors to be better sources of financial news than mainstream media outlets. For example, by the time President Trump signed the $900 billion stimulus and relief bill on Dec. 27, 2020, a 50-minute presentation by Bob Keebler, CPA/PFS, was posted in our marketing dashboard for advisors to download. The transcribed presentation by one of the nation’s leading tax educators includes 60 slides. Bob Keebler’s slide cost just $600 a year and is one small part of the Advisor Products content marketing dashboard.

This video is one part of the dashboard. An article about the second tranche of Paycheck Protection Program loans was published on advisor websites last Thursday, and the video is being published on advisor websites today. Email newsletters about it were sent to clients last week, along with tweets for luring visitors to them. All the content is submitted to FINRA for review.

Streaming breaking news to your target markets, such as business owners, gets them hooked on your content, and that is what Advisor Products is great at.

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How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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