Wall Street’s poor track record for forecasting the best and worst industry sectors is the subject of a new content marketing campaign created by Advisor Products for independent financial professionals.
The campaign is based on a study spanning nine years by economist Fritz Meyer, who has meticulously documented the investment results of sector forecasts made annually by 10 top Wall Street strategists in a Barron’s cover story since 2005. Meyer’s research shows how Wall Street’s sector bets have been a dismal failure.
Meyer’s findings convincingly show that even Wall Street’s top strategists cannot consistently pick the next winning or losing stock sectors. It is an authoritative study that holds Wall Street’s largest firms accountable – along with other talking heads regularly paraded on financial TV shows — for their investment forecasts.
The FINRA reviewed content marketing campaign is comprised of two articles on advisor websites, 30-second videos accompanying the articles, three tweets about each article, and a six-minute white-paper featuring Fritz Meyer explaining his nine-year study of Wall Street’s sector calls. Users must submit their email address or follow an advisor on social media to view your video papers.
The content marketing campaign is part of the Financial Advisor Marketing Dashboard from Advisor Products. For more information, call us at 888-274-5755.