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The Value of Video

Video is a great medium for advisors to communicate complicated financial messages. Because it's like watching TV. You don't need to be a brain surgeon to watch a video about, brain surgery. You probably won't be able to do brain surgery after watching one video. You won't become a brain surgeon. But you will know a bit more about brain surgery. Same is true with financial planning.


This week we have a 2 1/2 minute video is about what's happening in the economy right now. It's news. It's also like brain surgery to some people who have no mind for finance. But they can watch it and get something out of it. It engages them. It gives them a common language to talk about with you, Mr. Advisor.
News that's happening now is needed. You can’t engage people by writing about financial products or solutions. You want to educate them about top of the mind economic news stories such as what is happening in the housing market.


Educate and engage by giving information about financial news that investors don't get elsewhere.
This week we touch on Fed minutes from their April 27-28 meeting. This is not covered on Fox Business News or CNBC.
Video allows you to share images that highlight important topics. this week's video uses such imagery to convey the Fed is sending an early warning to investors. This is something anyone can understand. It's like watching TV.

This week we touch on Fed minutes from their April 27-28 meeting. This is not covered on Fox Business News or CNBC.
Video allows you to share images that highlight important topics. this week's video uses such imagery to convey the Fed is sending an early warning to investors. This is something anyone can understand. It's like watching TV.


Thanks for watching. Contact us to learn more about our financial advisor marketing solutions.


Advisor Products delivers high-quality, FINRA approved financial news articles and branded weekly financial videos published automatically to your financial advisor website. We also offer marketing tools like our easy-to-use financial blog, automated financial enewsletters, social media marketing tools to help financial advisors disseminate content quickly and easily.



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In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

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