If content is king, independent economist Fritz Meyer must be royalty.
Sharing thought leadership content is an optimal way to stand out for a financial advisor to standout, when communicating with clients, referral sources, and friends. Only because Advisor Products has a renowned independent economist on its team are we able to produce authoritative content like this video.
This video is an in-depth explanation of the current economic situation. It focuses on inflation based on Fritz Meyer’s analysis of the FOMC’s Central Tendency Forecast. Posting it to your social networks, blogs, newsletters, etc., differentiates you in the very best way.
Admittedly, most advisor clients, referral sources, and friends may not watch the full video. However, 1% or 2% will indeed watch a video or read an article if it provides perspective on the inflation situation that they don’t get from the consumer press. By offering a full command of the facts, content like this positions an advisor as a credible source that can be trusted for thoughtful analysis.
While most Advisor Products videos in recent months are just over a minute long, and we have long kept them three minutes, every six months or so, an issue demands longer treatment. Inflation is one of those issues. It’s complex and requires context to understand.
To distribute his report, Fritz’s weekly economic report is summarized and posted in articles, videos, animated GIFs and tweets on advisor websites as well as social networks, email newsletters, and in print newsletters. It’s all submitted to FINRA for review, which is reassuring even if you are not FINRA licensed.