With 3Q2015 ending yesterday, subscribers to Advisor Products FA marketing engine (FAME) should look for a flurry of new content release in the next two weeks.
Tomorrow, Friday, Oct.2, the weekly update will include a 500-word article about returns on major market indexes, like the S&P 500 and Russell 2000. The article will be posted to advisor websites and appear on your home page website content rotator. The image below shows you how last week's update looked on a sample website, with Fed Chair Janet Yellen in the headline and image )
Every week, Advisor Products posts new content to your website covering the week’s major financial planning topics. That article gets automatically posted to advisor websites with FAME. If you use our recommended settings, Advisor Products weekly content will get posted to your website. The lead paragraph of the article, along with two other timely financial planning articles, will automatically be distributed to your email newsletter list.
The article, along with any associated graphics, videos, and tweets are submitted to FINRA within 10 days of first use, as required. We’ve been submitting content for FINRA review since 1998 and, thankfully, have never caused a problem for an advisor due to our content.
The lead article in last Friday’s email update sent to advisor clients dealt with the financial media’s click-baiting headline after Fed chair Janet Yellen took ill while delivering a speech. CNN’s headline saying “people are freaking out over this Janet Yellen speech” was an excellent opportunity tell clients and prospects that the media have a bias in covering financial news. News organizations feel they must sensationalize coverage of investment news to sell ads.
As a financial professional who gives objective advice, you are in a position to point out that the media cover market news like sports scores, charting the violent swings up and down daily and over a short period and distorting the long-term importance of a short-term trend. Looking at one day or one quarter of results and using near term trends to invest for the long term is unwise.
The Janet Yellen story last week was a good way to make the point about the media’s bias toward sensationalizing financial stories to make you click and view a video or read an article. Tomorrow’s article will cover the lackluster performance of 3Q2015 and give your clients and prospects valuable analysis.
That kicks off a content blast that economist Fritz Meyer and I collaborate to create. Fritz and I produce several articles and about 15 videos that you can narrate about the results of every quarter. You’ll to see some of the articles and videos over the next two weeks. The videos are great. Each video can be narrated by your using our proprietary browser-based application.
In addition, after you narrate a video, it automatically gets uploaded gets uploaded to your YouTube Channel. If you do not have a YouTube channel, we will create one for you. After you narrate a video, it also automatically is fed into your email newsletter, along with a couple of sentences and a subject line teasing the article.
Videos are posted to your website in a widget on your home page. So when a visitor comes to your website, she sees a graphic and headline teasing your latest video. In two to four weeks, the videos will be posted to your blog automatically.
The entire system, articles, weekly updates, social and email integration, is available in a bundle for $2500 a year.