Financial Advisor Marketing Videos was launched on our website yesterday, and it is a powerful marketing presentation for knowledgeable, ethical, and open financial advisors.
At Advisor Products, we’ve been experimenting with different video techniques over the last year. We’ve learned that advisors need two types of videos: “update videos” targeted to clients and “marketing videos” targeting prospects.
Update videos don’t need special effects, expensive equipment, or professional talent. They are one-take videos, just two or three minutes in length, so you don’t have to edit them. You can produce them yourself in your office by creating an inexpensive video studio. If you need to edit videos, it’s going to complicate things and make it less likely you will use this medium.
Marketing videos are different. You don’t need music, a teleprompter, or actors, but you do need to edit marketing videos. Financial Advisor Marketing Videos from Advisor Products fill this need.
With Financial Advisor Marketing Videos, an advisor sitting in front of a plain white background is interviewed by me. I’m off-camera and my voice is removed in post-production editing, along with any awkward phrasing or words misspoken. What remains is a financial advisor speaking to the camera about how he practices—his compensation scheme, investment strategy, specialties and all-time favorite clients.
While the advisor is the star, my questions and direction helps keep the advisor focused, concise, and factual. The resulting video conveys the candor and credibility of a TV news interview. It’s honest.
For financial advisors who have studied wealth management, believe in themselves, care about their clients’ success, and practice with integrity and professionalism, Financial Advisor Marketing Videos are extremely effective. These attributes are capture under the glare of bright lights.
The three advisors who have used our approach were all so satisfied with the results that they agreed to allow us to use their videos as samples. Check them out.
Morgan Stone
Pat Jennerjohn
Glenn Mickelson