Yes, facts still do matter! In its Q3 2020 financials, The New York Times reported surpassing seven-million paid subscribers in October. 

Even in this difficult stage of the information explosion --  a post-truth world -- people value good journalism. They'll even pay for it! 

This week's video about M2 exemplifies the good reporting and thoughtful analysis from Advisor Products that advisor clients get every week. To be clear, the news analysis in videos, articles, and graphics contain good reporting for advisor clients. It's journalism and that's what makes it great marketing content for fiduciaries.  

Although based on a single source, that source is an economist with four decades of experience, who is perennially the No. 1-rated instructor of financial professionals on Advisors4Advisors.