Consumers are shown why it is crucially important to view financial news through a long lens of history in this 90-second video.
It not only tells investors about the value of a professional who knows history, but it also demonstrates it.
Showing the major shift in market leadership of the last several months as an example makes the message more impactful.
William Zinsser, a legend in my mind, would be proud. Zinsser's book, On Writing Well, in which he tells readers how to write and demonstrates the techniques. was one of the most important books I've ever read, because it taught me how to tell stories in writing and video.