Canned content’s benefit is that it engages clients with no work required of you. That’s also its biggest drawback. Canned content is missing your personal opinions and keywords.
So we’ve uncanned our canned content for advisors.
Advisors access a dashboard populated with scripts, economic data, charts, articles, videos, tweets from thought leaders, including:
Independent economist Fritz Meyer, low-expense portfolio design expert Craig Israelsen and tax and financial planning guru Robert Keebler, CPA/PFS.
FinancialAdvisor Marketing Engine 3.0 gives you an authoritative news stream that is continually updated to share with everyone you know.
New Times, New Rules Require New Tools
The dust from the information explosion is still settling. The media landscape in the last decade was altered drastically.
Smartphones are now TVs with billions of channels, and you can be the authoritative 24/7 wealth management news channel to everyone you know.
The new tools of FAME enable you to customize every word of every video, e-newsletter, article, script, PPTX slide, banner headline, and tweet you disseminate.
Giving you content when you need it in multiple formats uncans it, making it easy to input your personal opinions, delete or add an image, or post to your blog, or send out in an email newsletter.
Fritz’s fact-set about the economy gives you a start in creating content. Just add your point of view. A two-sentence introduction to every e-newsletter is all it takes.
Others want to narrate videos every week or two, or post a financial planning update to LinkedIn or Facebook. Advisors all have their own favorite ways of communicating.
If you want to write a blog, pull up a webinar transcript and put it into your own words. Inject your keywords into your post’s headlines, leads, subheads, and ending. Creating search engine optimized content for RIAs.
Making canned content easy to share allows you to uncan our facts with your location and target client keywords.