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Free Client Updates On Financial Crisis Daily

Financial Advisor Marketing
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When the stock market plunged last week—bottoming with a loss of 40% from the all-time high reached October 9, 2007—we began a free service to help financial advisors manage client communications: a daily market update that you can copy, paste, and email to your clients.



The daily updates contain a summary of thoughtful stories covering the day’s events. These short takes on the financial tumult are intended to be used as a daily reminder to clients that you are in touch with them and on top of the situation.



An advisor who does not stay in touch with clients through this volatile time is much easier to fire than one who is in touch. Research has repeatedly shown that professionals who are liked by clients are less likely to be fired. Staying in touch—even in this seemingly small way—shows that you care and that all you need to do sometimes to reassure fearful clients terrorized by the plunging values in their accounts and seizing-up of the banking system.



The stock market today recovered about half of last week’s losses, and the crisis thankfully seems to be eased. But we will continue to provide the daily updates at least through the end October and longer if the wild swings continue. Advisor Products provides the daily updates for free to independent financial advisory firms because your support over the past 12 years enables us to do so.View today’s “Crisis Update.”


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How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
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  • Increase number of pages indexed in Google
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See how easy it is to get started with our all-in-one digital marketing platform that drives leads, encourages referrals and increases client engagement.

 

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