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Financial Advisor Marketing Videos

Financial Advisor Marketing Videos was launched on our website yesterday, and it is a powerful marketing presentation for knowledgeable, ethical, and open financial advisors.

At Advisor Products, we’ve been experimenting with different video techniques over the last year. We’ve learned that advisors need two types of videos: “update videos” targeted to clients and “marketing videos” targeting prospects.

Update videos don’t need special effects, expensive equipment, or professional talent. They are one-take videos, just two or three minutes in length, so you don’t have to edit them. You can produce them yourself in your office by creating an inexpensive video studio. If you need to edit videos, it’s going to complicate things and make it less likely you will use this medium.

Marketing videos are different. You don’t need music, a teleprompter, or actors, but you do need to edit marketing videos. Financial Advisor Marketing Videos from Advisor Products fill this need.

With Financial Advisor Marketing Videos, an advisor sitting in front of a plain white background is interviewed by me. I’m off-camera and my voice is removed in post-production editing, along with any awkward phrasing or words misspoken. What remains is a financial advisor speaking to the camera about how he practices—his compensation scheme, investment strategy, specialties and all-time favorite clients.

While the advisor is the star, my questions and direction helps keep the advisor focused, concise, and factual. The resulting video conveys the candor and credibility of a TV news interview. It’s honest.

For financial advisors who have studied wealth management, believe in themselves, care about their clients’ success, and practice with integrity and professionalism, Financial Advisor Marketing Videos are extremely effective. These attributes are capture under the glare of bright lights.

The three advisors who have used our approach were all so satisfied with the results that they agreed to allow us to use their videos as samples. Check them out.

Morgan Stone
Pat Jennerjohn
Glenn Mickelson








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Questions?

How and why does the Advisor Products system work?

In today’s times, when consumers have become more demanding and tech-savvy, financial advisors must use content marketing to attract, inspire, engage, and convert their prospective customers.

A good content strategy is focused on developing and distributing consistent, valuable content to engage and retain prospective customers and target audience, via your website. Our content library provides financial advisors with fresh, high-quality financial content that is updated regularly, improving SEO along the way. And our automated e-newsletter and social media tools allow advisors to reach out to clients and prospects in an easy-to-use manner, providing frequent touch points for optimal brand building.

  • Differentiate you from competitors
  • Expose clients and prospects to your brand message more frequently
  • Build an ongoing relationship with customers
  • Increase your follows and fans on social media
  • Drive more prospects to your website
  • Help convert prospects into leads
  • Increase number of pages indexed in Google
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